Salter Brothers and Manly Mercure ink deal with local women’s rugby league team
As seen in HM Magazine
Ruth Hogan
Mercure Sydney Manly Warringah is set to become the first women’s-only partner of the Sea Eagles in a collaboration that will bring significant benefits to the club, community and the travel industry.
Together with its owner Salter Brothers, Mercure Sydney Manly Warringah has signed a partnership with the Sea Eagles’ new Harvey Norman NSW Women’s Premiership rugby league team.
The Harvey Norman NSW Women’s Premiership is NSWRL’s premier women’s open-age competition, developing female players for the national stage.
The partnership will see the hotel provide accommodation to players and coaching staff when travelling for games and training, accommodation discounts for players, staff and members and employment opportunities for players under the game’s ‘no work, no play’ policy.
“We are extremely excited to be investing in the rapid rise of women’s sport,” said Mercure Sydney Manly Warringah General Manager, Scott Bear.
“We hope this partnership can help to raise its profile, not only on the Northern Beaches, but across Australia and provide support for the growth of women’s sport.
“It is an honour to have our name associated with such a great program. We look forward to working closely with the Sea Eagles and their passionate community, creating unforgettable experiences for players, officials, fans and guests alike.”
The Mercure brand will be prominently featured on the front right of the women’s playing shorts, during game day announcements, and across the team’s digital content on the website and social media platforms.
“This partnership will have a huge impact on and off the field for our female athletes in our Harvey Norman NSW Women’s Premiership team,” said Manly Warringah Sea Eagles Chief Executive Officer, Tony Mestrov.
“One of the most exciting aspects of this new deal is that our female players will have the opportunity to work in various roles and develop a wide range of new skills off the field throughout the Mercure network across NSW.
“Mercure Sydney Manly Warringah is also just a short stroll to our home ground at 4 Pines Park, making it an ideal base for travelling Sea Eagles fans to attend our games,’’ he said.
Accor also has existing partnerships with the NRL, NRLW, AFL, AFLW, New Zealand Cricket and New Zealand Rugby.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said “sport plays a crucial role in Australian culture and, by tourism and sporting organisations working together, both consumers and our industries enjoy great experiences and rewards”.
“The new Sea Eagles women’s team will no doubt become an unstoppable force in women’s sport and we are so proud to support them in their journey to success,” he added.
