As the hotels across our Australian portfolio remain open through the current lockdown, the IHG management and staff at Crowne Plaza Coogee Beach Hotel have been innovative and forward thinking in positioning the newly refurbished hotel for ‘social distance friendly’ events, meetings and conferences.
From hosting micro weddings which make the most of the hotel’s new world class restaurant and bar spaces, and views across to magnificent Coogee beach, to positioning for ‘social distance friendly’ conferences and meetings which make use of new state of the art content sharing technology, the hotel is positioning to recover strongly as restrictions ease and domestic travel opens up.
Well done to Gareth Long and his team at Crowne Plaza Coogee Beach for featuring in the media extensively over the past week, driving awareness and demand for the hotel’s domestic tourism, business travel and conventions markets.
Following the $25 million Stage 1 transformation of Crowne Plaza Melbourne’s 402 guestrooms completed in November 2018, Salter Brothers proudly unveils its Stage 2 refurbishment this quarter, opening 6 inspiring multi-purpose conference and event spaces, 3 new globally inspired restaurants and bars, and a stunning new arrival experience.
Bringing business class to a new level, Tina Schober, Salter Brothers’ Director of Development said “the fully refurbished venue is now much more than a hotel, it is a destination. Situated right on the Yarra River within walking distance to the Melbourne Convention and Exhibition Centre, with public transport right on its door step and only 25 minutes from Melbourne International Airport, the vision to turn this asset into not only one of the city’s most enviable hotels for business and leisure travellers, but also a destination for conferences, events and functions, has been realised”.
Here we feature the elements of the Stage 2 refurbishment which together deliver on the philosophy of ‘work, restore, inspire’ at every level.
Conferences & Events
Pearl Riverfront is the transformation of a multi-functional conference and events centre that will delight delegates; with the flexibility of 6 multipurpose spaces overlooking the Yarra River. With an abundance of natural light and state of the art audio visual capabilities, the design delivers on all core conference and event needs, together with the capacity to deliver a diverse culinary offering.
An expansive pre-function lounge and beverage bar area connects to the 400 person capacity banqueting space, opening up the entire floor to host approximately 750 guests for a cocktail reception.
Versatile event rooms have also been re-designed to provide greater flexibility and increased capacity.
In addition to the refurbishment of our existing function floor, additional social and focused workspaces, and a further four exclusive meeting rooms and boardrooms on level 3, have been created to align with our ‘New Modern’ feel, by incorporating bold layers of timber, stone, metal and glass.
Fully equipped with a fireplace, contemporary furniture and food & beverage tablet technology, it provides the perfect place for professionals to hold meetings, co-working sessions and social gatherings.
An extensive culinary offering includes providing delegates with options to experience modern curated cuisine, with a combination of tastes that is new to Melbourne’s food culture from our exquisitely designed and globally inspired restaurant and bar venues
Throughout the entirety of this new space, Crowne Plaza Melbourne embraces its iconic view of Melbourne’s sprawling city skyline. Whether guests are using it for corporate or personal needs, it offers the ultimate backdrop for anyone who chooses to host their event or function in this newly-created space.
Guestrooms & Suites
With 30 new guestrooms to be added by end July 2020 as part of the Stage 2 refurbishment, the hotel’s 432 newly transformed guestrooms and suites provide an aspirational style that delivers a sense of personality, quality and warmth; bright and inspiring accents complement the neutral and calming tones, in a design that is purposeful and contemporary, and provides the perfect place to retreat and relax after a day of meetings.
Modern bathrooms, walk in showers, premium bedding, designer furnishings and commissioned artwork are a standard.
The hotel’s City View rooms also boast spacious walk-in wardrobes and sleek workstations; while the hotel’s Luxury suites feature additional deep bathtubs and sweeping views of the Yarra River and Melbourne city skyline, providing a home away from home and the perfect balance for blending work and leisure.
Restaurants and Bars
Salter Brothers’ new Restaurants and Bars Team under Executive Chef and Creative Director, Matthew Butcher, has achieved an outstanding result with the three new restaurants and bars, each bearing a unique and distinctive experiential quality. From the interior design to the menus, Butcher said “we are trying to excite people, create trends, and make the experience not only a standout for hotel guests, but also for the Melbourne community”.
Yugo brings together the best of new world Japanese cuisine with the tradition of French cooking; the interior design combines teal blues with brass and bronze accents, black and white striped patterns and monolithic terrazzo flooring, bringing a ‘beach life meets city’ feel. The space has been created to be free flowing, interactive and focused on the main entertainment – the kitchen. A spectacle in the centre of the restaurant is the Private Dining Room – a glass box inspired by late-night viewings of the crime drama series, Lie to Me. The four glass walls have been installed with instant frosting technology for a unique full private dining experience at the quick switch of a button.
Dive Bar evokes the old-school dive bar feel of New York’s East Village. Layered with neon and street art, and a touch of glitz, incorporating a fluorescent pink pool table and a juke box to control the mood. A lot of personality has been thrown at the specially curated drinks menu.
Pow Wow is slang for a conference, meeting or discussion amongst friends or colleagues and the space which is fresh and bright, with a relaxed and cosy vibe is the perfect go-to café and co-working space.. Self-sufficient and eco-friendly with no kitchen and no chefs, Pow Wow offers a grab-and-go lunch bar where guests are in the comfort of their living room. Exceptional coffee and convenient service are Pow Wow’s drawcard for the white collared workers in the surrounding CBD towers.
To complete the refurbishment, the pool will be upgraded by end July 2020, building on the leisure aspect of the hotel. Pool side cabanas will be added and the pool depth reduced, making it suitable for children joining parents on work trips to make the most of the work and leisure experience this hotel so perfectly delivers.
Salter Brothers proudly unveiled its new-look Crowne Plaza Sydney Coogee Beach Hotel in early March 2020, following the completion of Stage 1 of its multi-million-dollar refurbishment.
Leading the refurbishment, Tina Schober, Salter Brothers’ Director of Development, said “the refurbishment brings to life the company’s vision to add value to this high quality underlying asset, an iconic Sydney property, perfectly located across the road from one of the city’s most beautiful beaches and coastal destinations”.
Phase 1 included half of the 209 guest rooms re-imagined with a fresh, new look, reflective of the hotel’s beachside location and a complete re-fit of all the bathrooms. It also put the hotel firmly back on the business radar with a new purpose-built events centre, with 10 new flexible meetings spaces, state-of-the-art technology and new group event dining concepts and menus.
Tina added that “with 13 event spaces in total, including our new and exciting restaurant concepts open and available for events, and the introduction of our own dedicated Restaurants & Bars Team, the hotel further cements its position as the place to stay, meet and dine in Coogee”.
Here we share the key features of our Stage 1 Refurbishment.
Lobby, Studio, Meetings & Events Centre
The arrival experience is welcoming with spaces that include a light filled lobby, studio and meeting/function spaces which have all been designed to feel part of Coogee’s coastal vibe, with a strong connection to the Coogee beach front. Using natural finishes and fresh colour schemes that complement the beach, surf and sky palette, the coastal mood and ambience also flows through to the restaurants and open spaces.
The flexible Meetings and Event spaces are connected to the lobby via the feature staircase and light filled pre-function spaces link the function rooms with ‘the Terrace’, an open air, casual space for drinks and dining. All of the 10 meeting spaces have been refreshed and modernised with upgraded technology and are ideal for corporate business meetings, executive board meetings, social events, private dinners or cocktail functions, up to 400 guests.
The guestroom design epitomises seaside chic, with a subtle colour palette that complements the blue hues of the beachside surrounds, and optimises ocean views. All rooms have been fitted out with premium bedding, carpet and curtains, and a fresh new bathroom re-fit.
In an exciting move for the Salter Brothers Hotel Group in 2020, the commencement of our dedicated Restaurants and Bars team brings a fresh new approach to operating restaurants and bars in hotels in Australia, and has seen the launch of destination restaurant concepts being created at Coogee. Headed up by the extremely talented Executive Chef, Matthew Butcher (who has worked with Shannon Bennett (Vue de Monde) and Gordon Ramsay), the new and innovative hospitality concepts provide on–trend experiences for our hotel guests and local communities, and distinguish our hotels from competitors.
At Coogee, light and bright is the best way to describe the new-look Shutters Restaurant and Bar, located off the lobby, which has been dressed in beachside blue greens while pastel aqua booths reference Miami style lounge bars beneath umbrella trees, palms and yuccas. An all-day dining menu encourages leisurely lunches at Shutters, along with a smartly curated wine selection from Australia, Italy and France.
In addition to Shutters, Estate offers three new dining venues; Terrace is an open-air casual kiosk style diner for beach-lovers, all tropical palms and bean-bag seating; Kitchen is a formal restaurant offering seafood specialities; while Taqueria, is a Margarita bar and Mexican-style cantina. To add a bit of drama, hidden within the hotel is Confessional, a private karaoke hideaway reserved for late night renditions.
The second stage of the refurbishment, also set to be implemented with lead partner from Stage 1, Schiavello Construction, is set for completion in time for Summer 2020. Stage 2 will include the remaining guest rooms, the hotel exterior and a new infinity edge pool and pool club on the deck, with unmatched 180 degree views over the Pacific Ocean.
Salter Brothers were pleased to be invited to be part of the HM Magazine 2020 Industry Leaders Forum, published in February/March 2020.
Leading Owners 2020
Salter Brothers is one of Australia’s leading investment managers in the hospitality sector. Following another successful capital raise in the second quarter of 2019, we settled on our 7th asset acquisition in our Australian hotel fund, Next Hotel Brisbane, which saw our fund achieve circa $1 billion in asset value – a fantastic milestone. We also completed our refurbishment and relaunch of the voco hotel Gold Coast in early 2019 and substantially completed major redevelopments and refurbishments of both Crowne Plaza Melbourne and Crowne Plaza Coogee Beach.
Leading our hotel relaunch activity for 2020 is Crowne Plaza Melbourne. We will relaunch this riverfront hotel to the market in June with an additional 40 guestrooms and a new dedicated focus placed on attracting events, conferences, meetings and exhibitions to utilise a variety of new spaces, following the completion of its multimillion–dollar redesign. The hotel has been redeveloped to now include a purpose–built events centre, 10 new flexible meeting spaces and new event dining concepts, with all 430 guest rooms also having been renovated. With a new–look lobby and arrival experience and informal and formal co–working spaces which can be booked by the hour or the day for private meetings, workshops or dining, our new offering aims to capture the evolving trends of our customers.
This story is also very similar for our Crowne Plaza Coogee Beach hotel which will be relaunched in two phases; 1st March with most facilities available and then finally on 1st October, with the new infinity edge pool and pool club with unmatched 180 degree views over the Pacific Ocean.
Also new in 2020 will be the commencement of our dedicated Restaurant and Bars team, which will operate our facilities in the relaunched hotels. Headed up by the much celebrated and extremely talented Executive Chef, Matthew Butcher, we are excited to be investing in, creating and operating innovative new hospitality concepts which will provide on–trend experiences for our hotel customers and local communities and distinguish our hotels from competitors. We’ve created this dedicated team to bring a new approach to operating restaurants and bars (R&B) in hotels in Australia and, along with other owner operators in our sector, will look to reposition hotel R&B experiences to be the first preference for guests.
On the development front, we are progressing our planning on new hotel projects in Canberra and Melbourne. Our site in Canberra is adjacent to our currently held Crowne Plaza Canberra hotel, which neighbours the Canberra Convention Centre and Casino. We plan to commence construction by year–end on a Holiday Inn Express hotel and target the select–service accommodation opportunity in this fantastic location. We also expect further growth opportunities may present and we will remain active on further acquisition opportunities where we see value in line with our investment strategy.
Some other major focuses for the Group in 2020 include furthering our sustainability goals and innovations through technology, delivering improved digital services for guests and improved margins for the business through automation. We have already achieved advancements in our InterContinental Melbourne hotel where we have successfully deployed the AirService in– room tablet innovation. We believe there is much more to be achieved here, given the hotel industry is behind other sectors in their advancements.
We share the view of industry analysts in that we are expecting the markets in 2020 to remain strong, with continued growth in demand for hotel room nights. However, we also anticipate new supply will outpace demand in some markets in 2020 and result in short–term occupancy declines. Again, along with industry analysts’ views, we expect these to recover over time and throughout the period fundamentals will remain positive for investment and investment returns.
Salter Brothers is pleased to announce MD, Paul Salter’s election to the IHG Owners Association Global Board of Directors from December 2019 for a two-year term.
The IHGOA Board of Directors represents the interests of the Association in helping hotel owners maximise their investment in IHG hotels, and is an instrumental voice in advocating for IHG hoteliers around the globe.
Speaking of the appointment, Mr Salter said he is looking forward to helping build a stronger association advocacy within the Australasian IHG Owners region and to learning from and contributing to the hotel investor group’s global issues and strategic roadmap.
“With a strong understanding of technology and its use in respect of hotel operating performance, together with the our Group’s experience of refurbishing and repositioning IHG hotels in Australia, I believe my advocacy to the IHGOA Board of these critical challenges facing owners over the coming years, will prove valuable”.
Mr Salter’s appointment is a valuable step forward in the ongoing development of Salter Brother’s relationship with IHG, as the largest IHG hotel owner in Australia.
DisplaySweet, a Salter Brothers investee company, has won the competitive category of ‘Best New PropTech’ at the annual The Urban Developer Awards, honouring Australian and New Zealand property leaders.
With more than 100 finalists across 24 categories, DisplaySweet took the title from 10 fellow PropTech heavy-weights, including Charter Hall and MYBOS.
The award gala hosted 500 international property professional guests at Howard Smith Wharves in Brisbane, with DisplaySweet one of the youngest companies in their categories.
DisplaySweet offer modern technology for off-the-plan developments, allowing developers and agents to illustrate the size, style and unique qualities of each residence through their innovative technology.
Previously relying on a 2D sales experience, developers can now offer a virtual reality tour of a planned development through the suite of technology offered by DisplaySweet, while increasing sales and reducing the number of appointments.
Founded by John Paige, with 10 years’ property experience, and Steven Mieszelewics, with 15 years’ experience as a software engineer, DisplaySweet has garnered a strong market share, with repeat clients including Crown Resorts, Stockland, Knight Frank, Savills and more.
DisplaySweet’s mission is to make buying property an inspiring and personal experience through their interactive and intuitive platforms.
DisplaySweet is an important investment for Salter Brothers and its growing PropTech portfolio.
Intercontinental Melbourne the Rialto has been awarded ‘Oceania’s Leading Hotel 2019’ at the 26th annual World Travel Awards Asia & Oceania Gala Ceremony.
The World Travel Awards recognises exceptional leaders in the tourism, hotel, airline and hospitality industry, representing the pinnacle of industry excellence.
Held in Vinpearl Convention Centre Phu Quoc (Vietnam), the gala honoured hotels from all over the world, with Intercontinental Melbourne the Rialto also nominated for five other categories, including ‘Australia’s Leading Hotel 2019’ and ‘Leading Business Hotel 2019’. The World Travel Awards are well attended by a range of industry and government leaders, as well as global media and renowned speakers.
Closer to home, Intercontinental Melbourne the Rialto was recognised regionally at the Tourism Accommodation Australia Awards for Excellence, awarded ‘Concierge of the Year’, ‘Food & Beverage Services Employee of the Year’ and ‘Hotel Bar of the Year’.
Located at the Paris-end of Collins Street, Intercontinental Melbourne the Rialto is known for its 1890’s heritage facade and unrivalled five-star service, captivating its domestic and international guests. Salter Brothers acquired Intercontinental Melbourne the Rialto in 2015, following a $50M luxury refurbishment that took place in 2006. In addition to this iconic property, Salter Brothers also acquired four high-performing IHG properties across Australia in 2015, with three more hotels joining the portfolio in the last 12 months.
If you would like to learn more about the Salter Brothers hotel portfolio, contact our Client Services Manager, Cathy Zhang.
For further information, please contact:
Nancy De Losa Director | Marketing Salter Brothers
Salter Brothers is pleased to announce that it has closed its $104m equity raising for the Salter Brothers Hotel Group. The capital raising was oversubscribed.
The capital will be used to partially fund the acquisition of the NEXT Hotel in Brisbane.
NEXT Hotel is the first Brisbane property and the 7th Australian hotel acquired and retained by the Salter Brothers Hotel Group since December 2015. The recently renovated and refurbished upscale hotel, which features 304 rooms, restaurant, outdoor pool and gymnasium, is located in the Brisbane CBD’s prime retail strip, Queen Street Mall. The hotel is leased to an entity of the NEXT Story Group, which operates the NEXT Hotels brand. The property also includes two levels of prime retail space, part of which is leased to Westpac Banking Corporation.
Paul Salter, Managing Director of Salter Brothers, commenting on closing the NEXT Hotel acquisition capital raising said “we would like to thank both our existing investors who continue to show faith in our long term strategy and also a number of new investors that have joined our register.”
Niall McCarthy, Director of Funds Management at Salter Brothers, said “the significant interest in the Salter Brothers Hotel Group from both sophisticated high net worth investors and institutional investors is testament to the quality of the portfolio, the team and ongoing opportunity that has been developed over the last 4 years.”
With this acquisition now finalised, Salter Brothers will focus on its new build pipeline of hotels across Australia and its separate plans to raise additional capital to support these expansion and development initiatives. Credit Suisse (Australia) Limited and UBS AG, Australia Branch have again been engaged to act as joint lead managers in this process.
Advising Salter Brothers on the NEXT Hotel capital raising were joint lead managers UBS AG, Australia Branch and Credit Suisse (Australia) Limited, MAP Capital as corporate and debt advisor and MinterEllison as legal advisor.
For further information, please contact:
Nancy De Losa
Director | Marketing
The highly anticipated development at 452 Cheltenham Road has commenced construction, with the bespoke Everlea townhouses due to be completed in 2020. Drawing inspiration from nature and community in the layout and design, this sought after townhouse development is one of the last of its kind and selling strong.
With the suburb of Keysborough out-performing the years before it at a price growth of 68.2% over the past 4 years, investors can expect a high rental yield, with the prospect of strong growth for residential owners. Everlea’s ideal location is described best by realestate.com.au as a ‘flourishing, multicultural, residential suburb in the city’s south-east.’ With the construction underway at the site, there is a limited opportunity to secure a home in one of Melbourne’s fastest growing suburbs.
Everlea enjoys an enviable proximity to the leading private school in Melbourne and Asia Pacific, Haileybury College, as well as renowned primary school colleges. Combined with close access to golf courses and beaches, Keysborough is a suburb that appeals to families and downsizers alike.
Lead developer, Dumindha Ranasinghe, believes that the interest in the development is indicative of the area itself and the design put forward, commenting “Everlea presents a great investment for those interested in premium private schools, while also offering spacious 2 and 3 bedroom townhouses designed with purpose and innovation.”
Designed by the esteemed Bruce Henderson Architects, Everlea townhouses are being created to differ from each other in scale, orientation and colour scheme, with home owners and investors securing a townhouse that is entirely unique. Recognised for prioritising community and natural spaces, the developments includes a central park, landscaped streets and a façade of native trees and shrubs.
For further information, please contact:
Nancy De Losa Director | Marketing Salter Brothers