Crowne Plaza Melbourne
Stage 2 Refurbishment Unveiled

Following the $25 million Stage 1 transformation of Crowne Plaza Melbourne’s 402 guestrooms completed in November 2018, Salter Brothers proudly unveils its Stage 2 refurbishment this quarter, opening 6 inspiring multi-purpose conference and event spaces, 3 new globally inspired restaurants and bars, and a stunning new arrival experience.  

Bringing business class to a new level, Tina Schober, Salter Brothers’ Director of Development said “the fully refurbished venue is now much more than a hotel, it is a destination. Situated right on the Yarra River within walking distance to the Melbourne Convention and Exhibition Centre, with public transport right on its door step and only 25 minutes from Melbourne International Airport, the vision to turn this asset into not only one of the city’s most enviable hotels for business and leisure travellers, but also a destination for conferences, events and functions, has been realised”.  

Here we feature the elements of the Stage 2 refurbishment which together deliver on the philosophy of ‘work, restore, inspire’ at every level.


Conferences & Events 

Pearl Riverfront is the transformation of a multi-functional conference and events centre that will delight delegates; with the flexibility of 6 multipurpose spaces overlooking the Yarra River. With an abundance of natural light and state of the art audio visual capabilities, the design delivers on all core conference and event needs, together with the capacity to deliver a diverse culinary offering.

An expansive pre-function lounge and beverage bar area connects to the 400 person capacity banqueting space, opening up the entire floor to host approximately 750 guests for a cocktail reception.

Versatile event rooms have also been re-designed to provide greater flexibility and increased capacity. 

In addition to the refurbishment of our existing function floor, additional social and focused workspaces, and a further four exclusive meeting rooms and boardrooms on level 3, have been created to align with our ‘New Modern’ feel, by incorporating bold layers of timber, stone, metal and glass.

Fully equipped with a fireplace, contemporary furniture and food & beverage tablet technology, it provides the perfect place for professionals to hold meetings, co-working sessions and social gatherings.   

An extensive culinary offering includes providing delegates with options to experience modern curated cuisine, with a combination of tastes that is new to Melbourne’s food culture from our exquisitely designed and globally inspired restaurant and bar venues

Throughout the entirety of this new space, Crowne Plaza Melbourne embraces its iconic view of Melbourne’s sprawling city skyline. Whether guests are using it for corporate or personal needs, it offers the ultimate backdrop for anyone who chooses to host their event or function in this newly-created space. 

Guestrooms & Suites

With 30 new guestrooms to be added by end July 2020 as part of the Stage 2 refurbishment, the hotel’s 432 newly transformed guestrooms and suites provide an aspirational style that delivers a sense of personality, quality and warmth; bright and inspiring accents complement the neutral and calming tones, in a design that is purposeful and contemporary, and provides the perfect place to retreat and relax after a day of meetings.  

Modern bathrooms, walk in showers, premium bedding, designer furnishings and commissioned artwork are a standard.  

The hotel’s City View rooms also boast spacious walk-in wardrobes and sleek workstations; while the hotel’s Luxury suites feature additional deep bathtubs and sweeping views of the Yarra River and Melbourne city skyline, providing a home away from home and the perfect balance for blending work and leisure.

Restaurants and Bars

Salter Brothers’ new Restaurants and Bars Team under Executive Chef and Creative Director, Matthew Butcher, has achieved an outstanding result with the three new restaurants and bars, each bearing a unique and distinctive experiential quality. From the interior design to the menus, Butcher said “we are trying to excite people, create trends, and make the experience not only a standout for hotel guests, but also for the Melbourne community”. 

Yugo brings together the best of new world Japanese cuisine with the tradition of French cooking; the interior design combines teal blues with brass and bronze accents, black and white striped patterns and monolithic terrazzo flooring, bringing a ‘beach life meets city’ feel. The space has been created to be free flowing, interactive and focused on the main entertainment – the kitchen. A spectacle in the centre of the restaurant is the Private Dining Room – a glass box inspired by late-night viewings of the crime drama series, Lie to Me.  The four glass walls have been installed with instant frosting technology for a unique full private dining experience at the quick switch of a button.

Dive Bar evokes the old-school dive bar feel of New York’s East Village. Layered with neon and street art, and a touch of glitz, incorporating a fluorescent pink pool table and a juke box to control the mood. A lot of personality has been thrown at the specially curated drinks menu. 

Pow Wow is slang for a conference, meeting or discussion amongst friends or colleagues and the space which is fresh and bright, with a relaxed and cosy vibe is the perfect go-to café and co-working space.. Self-sufficient and eco-friendly with no kitchen and no chefs, Pow Wow offers a grab-and-go lunch bar where guests are in the comfort of their living room. Exceptional coffee and convenient service are Pow Wow’s drawcard for the white collared workers in the surrounding CBD towers. 

Pool

To complete the refurbishment, the pool will be upgraded by end July 2020, building on the leisure aspect of the hotel. Pool side cabanas will be added and the pool depth reduced, making it suitable for children joining parents on work trips to make the most of the work and leisure experience this hotel so perfectly delivers.  

Salter Brothers Asset Management Pty Limited: ABN 33 119 833 760, AFSL 308971 is the trustee of all Salter Brothers Funds.