Salter Brothers Capital provides independent equity capital markets advice for IPOs, placements, rights issues, and private equity capital raisings.
CASE STUDY (ECM)
Client
The client was a procurement software platform servicing the global hospitality industry, providing mission-critical purchasing and supplier management solutions to enterprise hotel groups. Salter Brothers Capital acted as lead financial adviser on the acquisition of a significant minority stake in the company by Salter Brothers Tech Fund (‘SBTF’).
Process
Salter Brothers Capital acted as lead adviser across all transaction workstreams:
- Led the minority investment process including commercial negotiations, diligence coordination, valuation, structuring and execution.
- Prepared comprehensive investor materials, including detailed investment memorandum and integrated financial model to support equity syndication.
- Structured and secured participation from aligned co-investors.
- Navigated complex stakeholder dynamics, balancing founder, existing shareholders and incoming investor objectives to deliver a cohesive outcome.
Outcome
- Successfully secured a strategic minority position in the client for SBTF.
- Sourced $5m of co-investment capital from HNW and Family Offices to strengthen funding capacity.
- Negotiated a position on the Board as part of the Transaction.
- Achieved transaction certainty within a compressed execution timeline.

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