Mercure Sydney Manly Warringah is set to become the first women’s-only partner of the Sea Eagles in a collaboration that will bring significant benefits to the club, community and the travel industry.
Together with its owner Salter Brothers, Mercure Sydney Manly Warringah has signed a partnership with the Sea Eagles’ new Harvey Norman NSW Women’s Premiership rugby league team.
The Harvey Norman NSW Women’s Premiership is NSWRL’s premier women’s open-age competition, developing female players for the national stage.
The partnership will see the hotel provide accommodation to players and coaching staff when travelling for games and training, accommodation discounts for players, staff and members and employment opportunities for players under the game’s ‘no work, no play’ policy.
“We are extremely excited to be investing in the rapid rise of women’s sport,” said Mercure Sydney Manly Warringah General Manager, Scott Bear.
“We hope this partnership can help to raise its profile, not only on the Northern Beaches, but across Australia and provide support for the growth of women’s sport.
“It is an honour to have our name associated with such a great program. We look forward to working closely with the Sea Eagles and their passionate community, creating unforgettable experiences for players, officials, fans and guests alike.”
The Mercure brand will be prominently featured on the front right of the women’s playing shorts, during game day announcements, and across the team’s digital content on the website and social media platforms.
“This partnership will have a huge impact on and off the field for our female athletes in our Harvey Norman NSW Women’s Premiership team,” said Manly Warringah Sea Eagles Chief Executive Officer, Tony Mestrov.
“One of the most exciting aspects of this new deal is that our female players will have the opportunity to work in various roles and develop a wide range of new skills off the field throughout the Mercure network across NSW.
“Mercure Sydney Manly Warringah is also just a short stroll to our home ground at 4 Pines Park, making it an ideal base for travelling Sea Eagles fans to attend our games,’’ he said.
Accor also has existing partnerships with the NRL, NRLW, AFL, AFLW, New Zealand Cricket and New Zealand Rugby.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said “sport plays a crucial role in Australian culture and, by tourism and sporting organisations working together, both consumers and our industries enjoy great experiences and rewards”.
“The new Sea Eagles women’s team will no doubt become an unstoppable force in women’s sport and we are so proud to support them in their journey to success,” he added.
Scott Bear with players from the Sea Eagles’ new Harvey Norman NSW Women’s Premiership team
Sarah Thompson, Kanika Sood and Emma Rapaport | Jun 30, 2024
Salter Brothers’ head of equities GreggTaylor: the $3 billion fund manager has put some money to work at Marketboomer.
Four months after putting Prospa investors out of their misery with a take-private, Melbourne fund manager Salter Brothers has ruled off an investment in Marketboomer, the software as a service business making hospitality procurement more hospitable.[https://www.afr.com/chanticleer/prospa-started-asx-life-with-a-bang-it-s-ending-with-a-whimper- 20240227-p5f885]
It is understood the Salter Brothers Tech Fund has tipped in $4.9 million in exchange for a 20 per cent stake in the proptech business, which was established almost 30-years ago in Sydney and has a presence across 23 countries.
Marketboomer’s platform allows hotels to source the hundreds of items they need every day from suppliers—all with paperless invoicing. It has over 10,000 active monthly users who can tap into some 20,000 suppliers on its network. The company claims to save customers 7-12 per cent on purchasing and operations.
Salter Brothers’ equities team originated and structured the transaction, while theTech Fund led the investment. The fresh funds would be funnelled into ramping up customer and sales resources in Australia; expansion into South East Asia and theUnited Kingdom; and to allow existing investors to take money off the table.
“The business has achieved impressive historical organic revenue growth recently with less than one per cent churn,” Salter’s head of equities, Gregg Taylor, said.
The new capital will allow an acceleration ofthis growth rate and further global expansion.”
Marketboomer’s customer base includes IHG, Accor, Marriott, Capella and Qantas,and hotels owned by the Salter Hotel Group.
“Salter Brothers’ team has a deep understanding of the hotel ecosystem … and access to economies of scale and revenue diversification through utilising their global network,” Malcolm Jull, chief executive of Marketboomer, said.
Out Now on The Exchange: Gregg Taylor (Salter Brothers): Are we seeing green shoots for high-growth, emerging Australian companies?
In this episode, EW&L Partner and Wealth Advisor Ryan Loehr, speaks with Gregg Taylor from Salter Brothers.
Gregg leads the equities investment team at Salter Brothers, a reputable Australian alternatives investment manager responsible for overseeing $3.5bn of assets for HNW investors and institutions.
We have known Gregg across various iterations of his career, which has seen him work across broking, investment banking and portfolio manager roles with leading institutions. Then building and successfully exiting a large media-tech business as well as a funds management business (Bombora) before joining Salter Brothers. In this episode, we dive into some of the key considerations for founders seeking the right investment partner; unpack some of the common challenges these high-growth businesses face; and discuss why the market for these companies has become attractively priced.
As active investors, finding value often requires a contrarian approach; and both small and pre-IPO businesses have recently lagged larger indices by a large margin. This episode is well suited to founders thinking about taking on a capital partner and key considerations; or investors wanting to understand some of the under-appreciated opportunities in high-growth, emerging Australian companies.
Salter Brothers set to unveil its new global brand, Ardour Hotels and Estates at newly acquired Kingsford Barossa
Salter Brothers is pleased to announce the settlement of their acquisition of the historic Kingsford Barossa in South Australia which will be the first destination for their new global brand Ardour Hotels & Estates from Q3, 2024.
Identifying a gap in the market, Ardour was born from the ambition of growing a portfolio of curated hotels and estates to offer luxurious hospitality experiences within the most naturally stunning settings, for colleagues, families and friends to connect and celebrate. Ardour’s brand story of “Celebrated Luxury” strongly aligns with the Kingsford property in South Australia’s Barossa Region, which has all the essential features to create rewarding, shared experiences. Ardour Kingsford Barossa will deliver a new way for social and corporate gatherings to escape the everyday, only 45 minutes from Adelaide.
This acquisition and the development of the Ardour Hotel and Estates brand strategically aligns with Salter Brothers regional hospitality growth strategy and the formation in 2023 of its hospitality management company, Salter Brothers Hospitality (SBH). Tourism Research Australia reports that nearly half of the nation’s tourism expenditure (46% or $107 billion) occurs in regional Australia, yet investment of high quality accommodation remains to be a challenge.
Speaking about the launch of Ardour at the newly acquired Kingsford property, Tash Tobias, CEO, Salter Brothers Hospitality commented:
“We’re excited to be launching our first Ardour in an esteemed destination such as the Barossa, with a reputation for premium food and wine. For guests seeking a luxurious escape from the everyday, we’ll be creating an iconic hospitality experience that brings together the best of the Barossa with the beautiful Australian backdrop and luxurious spaces available at Kingsford. Our team is looking forward to warmly welcoming guests and providing a rewarding and memorable experience.”
On Salter Brothers selecting South Australia for the first Ardour Hotels & Estates property, South Australian Minister for Tourism, Zoe Bettison said:
“South Australia is excited to welcome Salter Brothers Hospitality to our state as the new owners of Kingsford The Barossa – making it the first luxury destination under the Ardour brand. Situated in the world-renowned Barossa Valley wine region, this stunning historical property which is the iconic ‘Drover’s Run’ home from McLeod’s Daughters is an asset to the region.”
“I look forward to seeing Ardour Kingsford Barossa draw visitors to the region where tourism is currently worth $281 million to our state,” Minister Bettison said.
In this episode, EW&L Partner and Wealth Advisor Ryan Loehr, speaks with Gregg Taylor from Salter Brothers.
Gregg leads the equities investment team at Salter Brothers, a reputable Australian alternatives investment manager responsible for overseeing $3.5bn of assets for HNW investors and institutions.
As active investors, finding value often requires a contrarian approach; and both small and pre-IPO businesses have recently lagged larger indices by a large margin. This episode is well suited to founders thinking about taking on a capital partner and key considerations; or investors wanting to understand some of the under-appreciated opportunities in high-growth, emerging Australian companies.
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