SB&G Group is proud to have unveiled phase 1 of its Crowne Plaza Melbourne hotel refurbishment program, with the stunning, $25 million transformation of its guestrooms, making it one of the city’s most enviable hotels for business and leisure travellers.
As part of the refurbishment, all 402 guestrooms have been completely transformed, with contemporary bathrooms, standalone showers with state-of-the-art showerheads, premium bedding, designer furnishings and striking artwork a feature. Connectivity throughout the entire hotel has also been upgraded.
The hotel’s City View rooms now boast spacious walk-in wardrobes with sleek workstations, while the hotel’s Luxury suites feature deep bathtubs, walk-in showers, plush bedding, new furniture and sweeping views of the Yarra River and Melbourne city skyline.
SB&G Group Managing Director, Paul Salter said “our phase 1 upgrade represents an important milestone for this hotel investment, positioning it for increased returns and capitalising on its premium location and market opportunity. The property is absolute riverfront and ideally located close to Melbourne’s CBD, Convention Centre and Southbank entertainment and leisure precinct, making it highly appealing for business and leisure travellers.”
Area General Manager for InterContinental Hotel Group (IHG) for Melbourne and Canberra, David Mansfield, said the renovation is the first step in a new chapter for the hotel. “Few properties in Melbourne have a history as rich as Crowne Plaza Melbourne and the standard to which all of the hotel’s guestrooms have been refurbished is outstanding,” he said.
Describing the inspiration behind the new-look rooms, Tina Parkinson, Senior Development Manager for SB&G Group, said, “Our intention was to create an experience that blends work and leisure while ensuring the design was functional and contemporary. Multiple workspaces enable casual and formal work areas, open ‘walk-in’ wardrobes enhance the leisure experience, and bright and inspiring accents complement the rooms’ neutral and calming tones. Artwork by Australian photographer Judith Martinez is a key design feature in all of the rooms and her ‘Layers of Melbourne’ digital collages have a great impact.”
Phase 2 of the hotel’s multi-million dollar refurbishment will commence in the second quarter of 2019 and will see all of the hotel’s public areas redesigned, including updates to the hotel’s conference and event facilities, a new restaurant and bar concept, and updates to the hotel pool, gymnasium and lobby.
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